MLbooking
Booking SaaS · auto-generated websites · payments
2025 – now
A full SaaS that gives small service businesses (salons, barbers, clinics) a complete website with online booking and payments, set up automatically. A ~100k-line production codebase I architected, built, ship and operate entirely solo.
- Multi-tenant platform: each business gets its own customizable website, booking calendar, customer profiles and analytics on its own domain.
- Automated website generation. A business answers a few prompts and a complete, styled, content-filled site is provisioned in minutes.
- Subscription + usage billing with Stripe: free under 100 bookings/month, metered SMS costs invoiced monthly.
- End-to-end lead engine: pulls public business data from Brønnøysundregisteret and the Google Places API, uses headless browser automation (Playwright) with an LLM fallback to extract structured data and imagery from each business's existing web presence.
- An LLM pipeline then grades and selects hero / gallery / icon imagery, writes the site copy and proposes services, generating a personalized live demo site per lead at roughly 100 kr / 500 leads.
- Automated email campaigns with follow-ups and engagement tracking. I can see whether a prospect opened their personalized demo or tried the booking flow, and trigger the right next step.
- Real observability and reliability: error tracking, product analytics and transactional email wired in across the stack.